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About

A copywriter who can art direct?
Discuss.

I am a Copywriter and Creative Director with many years' experience in the advertising and communications business.

 

After studying Visual Communications in DIT, I worked as an Art Director before switching to writing, so I have first-hand experience in both creative disciplines. While I still occasionally do some design and layouts, my real strength is in developing creative strategy, generating ideas and writing copy.

I have always seen advertising as "the business of persuasion" - persuading people to reappraise brands and driving behavioural change.

 

In recent years I have worked as a freelance writer for leading agencies including Boys & Girls, TBWA, Huskies, Connelly Partners, McCann Manchester and The Tenth Man, as well as for a wide portfolio of Irish and overseas clients. I have also presented my creative writing on RTE Radio.

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