I am a copywriter and creative director working in the Irish advertising and communications business.

 

After graduating in Visual Communications in DIT, I worked as an Art Director before switching to copywriting, so I have first-hand experience in both creative disciplines.

 

In recent years I have worked as a freelance writer and CD for leading agencies including The Tenth Man, Boys & Girls, Huskies, Connelly Partners, McCann Manchester, Kick and Teneo, as well as for a portfolio of my own clients. I work across all advertising channels and media and I produce concepts and copy for annual reports, live events and activations.

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I have always regarded advertising as "the business of persuasion" - getting people to reappraise brands, driving behavioural change, and doing that in a fun, memorable and engaging way.

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