About
A copywriter who can art direct?
Discuss.
I am a Copywriter and Creative Director working in the Irish advertising and communications business.
After graduating in Visual Communications in DIT, I worked as an Art Director before switching to copywriting, so I have first-hand experience in both creative disciplines.
In recent years I have worked as a freelance writer and CD for leading agencies including The Tenth Man, Boys & Girls, Huskies, Connelly Partners, McCann Manchester, Kick and Teneo, as well as for a portfolio of my own clients. I work across all advertising channels and media and I produce copy and content for annual reports, live events and activations.
I have always regarded our industry as "the business of persuasion" - getting people to reappraise brands, driving behavioural change, and most importantly, doing that in a fun and engaging way.