Skittles Activation videos

Skittles Activation videos

Skittles Activation videos
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SKITTLES_RAIN_Leaky-Ceiling_FINAL_HI-Res copy

SKITTLES_RAIN_Leaky-Ceiling_FINAL_HI-Res copy

00:15
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SKITTLES - RAIN - Frontdoor & Tent VODs (1)

SKITTLES - RAIN - Frontdoor & Tent VODs (1)

00:23
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SKITTLES_RAIN_Boot-Boomerang-2_FINAL_HI-Res

SKITTLES_RAIN_Boot-Boomerang-2_FINAL_HI-Res

00:03
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SKITTLES_RAIN_Laundry New Audio and VFX copy

SKITTLES_RAIN_Laundry New Audio and VFX copy

00:09
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BRAND ACTIVATION

This was a major Brand Activation  that I created and produced for Skittles (Mars Food).

The idea was that in the unpredictable Irish summer, "It rains Skittles."

 

So our social posts and videos showed the fake evidence of this. As soon as we rolled it out, people all over Ireland created their own spoof "evidence photos" on social media and we incentivised participation with a competition to win cash prizes.

The campaign scored highly on awareness and recall, and sales went up 170%. Happy client, happy days.

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