I produce copy and content for PR companies, working closely with their in-house creative teams and management.

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A typical project: in 2024/25 I created copy and content for The Value of Beauty Alliance - an initiative that represents the value chain of the beauty and personal care industry across Europe.​

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It includes farmers, glassmakers, perfumers, manufacturers, professional services and retailers. Its mission is to raise awareness for the beauty and personal care industry’s valuable role in the EU economy.

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I created keynote speeches for the CEOs addressing the conference from companies including L'Oréal, Ancorotti and Beiresdorf, underlying their contribution to the EU economy and value chain.

 

I also created video and publicity copy to introduce the Alliance and its mission.

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