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SPORTS INNOVATION -

DEVELOPING A NEW GAELIC GAME​

So I invented a Gaelic Game!

 

Working on Eir’s sponsorship of the Hurling Championship, where the Fastest Broadband sponsors Ireland’s fastest field game, I developed the core concept,  #FastestWins.

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As a bonus track in the presentation I suggested a new game that could be played as a training exercise and a competition.

 

I called it “PUC TAPA” (the fastest puc, or pass) where players at each corner of the field would pass the ball around a full pitch in the fastest time.

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Client loved it, and the GAA officially endorsed it as a game to be played within clubs, and between clubs.

 

To launch it they agreed a competition.

 

Clubs across Ireland played Puc Tapa in a knockout competition and played the final in Croke Park in front of a full house on All Ireland semi-final day.

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​This video shows the Puc Tapa Club Final in Croker.

Screenshot 2026-01-13 at 19.24_edited.jp

© AIDAN DOWLING CREATIVE 2026

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