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This is some shopper marketing work - toolkits (style guides) and in-store material, for clients like Bacardi-Martini and Mars.

I developed the positioning and the campaign line Martini Asti's summer activation across Europe, after which I created the toolkit for it.


A similar project was for 7UP's toolkit for the 'Summer Your way' campaign, rewarding creativity among consumers.

Other toolkits I have worked on are for Mars Foods promotions across Europe, including Cesar pet food Uncle Ben's rice.

A major activation that I developed in 2017 was for Bacardi Halloween, bring the bat icon from their logo to life as a gateway into a scaleable Halloween theme for tiers 1, 2 and 3 venues.

Bacardi Halloween activation 2017
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