This is a sample Brand Activation for Mars Foods/Skittles that I created and produced, that was Gold Campaign Winner in the European APMC Awards.

The concept was that in the unpredictable Irish summer, it rains Skittles. Nicely surreal and perfect for Skittles' offbeat brand personality.

We generated social posts and videos showing 'evidence' of this rain and we incentivised people to participate, with a competition to forecast the Skittles showers and win cash prizes.

The campaign was a major success as

people posted their own fake evidence photos on social media, used our Snapchat filters and entered the competitions. The campaign scored highly on recall and sales went up a massive 170%.  Sweet.